Interactive property brochures that outsell static PDFs.
Interactive Property Brochures
CGIs, floor plans, site maps and specification detail presented in a navigable interactive format — with per-buyer engagement tracking at the unit level.
What you can build with Chalkroom.
Investor Portals
One private link per scheme — financial model, CGI pack, planning status and legal structure in one governed portal that updates live as the scheme progresses.
Agent Network Distribution
One link per development across your entire agent network. When pricing or floor plans update, every agent's link reflects the change instantly — no resending required.
We understand your world.
CGI-rich developments compressed and flattened into email PDF attachments
No visibility into which buyers are genuinely interested in a scheme versus just browsing
Agents distributing different versions of the development brochure from their own cached copies
Pricing or availability updates requiring resending materials to every contact individually
Investor presentations requiring in-person meetings that could be self-serve
Marketing suites showing static imagery rather than interactive, navigable content
Built for your workflow.
Per-buyer interest tracking
See which buyers opened the brochure, which units they spent time on, and whether they shared the link.
Live pricing and availability
Update pricing, floor plans or unit availability once — every existing link across agents, buyers and investors reflects the change instantly.
Governed agent distribution
One approved brochure per development distributed to your entire agent network through a single governed link — no version drift.
Location context
Embed interactive site context, transport links and local amenity maps directly in the brochure — not as a separate PDF appendix.
Scheme-level analytics
Aggregate buyer engagement data per development — which units are generating most interest, and which agents are driving the most engagement.
Investor portals
A private, curated link per investor containing CGIs, financials, planning detail and progress updates — governed and trackable throughout the investment lifecycle.
Common questions.
The most effective development brochures go beyond flat CGIs to give buyers a genuine sense of the scheme. Five elements drive engagement:
- Development story — the vision, the location rationale and what makes this scheme distinctive
- CGI gallery — full-resolution renders, not compressed JPEG attachments. Buyers zoom in; quality matters.
- Floor plans with unit-level detail — interactive so buyers can explore individual unit layouts
- Site location context — proximity to transport, schools, amenities and local character
- Specification and finish detail — buyers make decisions on these details; don't hide them in small print
Chalkroom property brochures present all five in one navigable link — with per-unit engagement tracking showing your sales team exactly where buyer interest is concentrated.
The fundamental problem with PDF brochures is that they're static at the point of download. The moment pricing changes, every downloaded PDF is wrong — and you have no way to recall them. Chalkroom solves this with live-link distribution:
- Agents share a link, not a file — the link always points to the current version
- When pricing, availability or CGIs update, the link reflects the change for every recipient
- You see which agents are actively sharing the content and driving buyer engagement
- No PDF library management, no 'please delete the old version' emails to the agent network
A property sell sheet is the single-page summary that gives agents and buyers the essential facts about a unit or scheme at a glance. An effective property sell sheet covers:
- Hero image — a high-quality CGI or photograph of the development, at resolution that conveys quality
- Key specification — bedrooms, floor area, specification grade and headline finish details
- Price and tenure — asking price or price range, leasehold or freehold, and any shared ownership details
- Location highlights — proximity to transport, schools and amenities in specific rather than vague terms
- Development context — scheme name, developer identity and expected completion date
- Call to action — who to contact, how to book a viewing and a link to the full interactive brochure
Chalkroom property sell sheets update live — when pricing or availability changes, every agent's link reflects the update without resending.
In property development, a digital sales room is a private, branded link created for a specific buyer or investor — containing everything they need to make a decision in one curated experience. A property digital sales room typically includes:
- Development overview — scheme summary, vision and key selling points
- Unit-specific content — floor plan, specification and pricing for the units the buyer expressed interest in
- CGI gallery — full-resolution renders at quality that reflects the development's positioning
- Location context — site map, transport links and local amenity detail
- Next steps — reservation process, legal timeline and sales consultant contact
Unlike a PDF brochure, the digital sales room tracks exactly which sections the buyer engaged with — giving the sales team the intelligence to follow up from an informed position.