Your content should be experienced, not just sent.
Chalkroom is a sales enablement platform built by Lucid, a creative technology studio founded in 2014. For more than a decade we delivered interactive digital experiences across industries — learning how people truly explore, engage with and act on content. Everything we learned is now distilled into one platform for creating, personalising, sharing and measuring interactive content experiences.
What we believe
Your content deserves better
Your team spent weeks on that deck, that brochure, those CGIs. They deserve better than a static PDF attachment nobody tracks.
Enable. Don't start from scratch.
We take what you've already built and make it trackable, interactive, and measurable. This is modern sales enablement.
Always look your best
Screen share compresses your work into a pixelated rectangle. Our Live Presentation tools give your viewer their own high-resolution experience.
Governance isn't optional
When multiple teams share content with audiences, what's accessed and published needs oversight. Content governance isn't bureaucracy — it's brand protection.
Our story
Lucid founded
Lucid was established as a creative technology studio, designing interactive digital experiences for developers, architects, agencies and luxury brands. Led by Robert Small and Neil Small our mission was simple: help our clients communicate in the clearest and most compelling way.
A decade of interactive experiences
Over the next decade, we delivered interactive presentations, virtual tours, immersive experiences, real-time visualisations and digital storytelling platforms for some of the UK's most ambitious developments. Every project taught us how people explore and engage with content.
From bespoke projects to platform
As we worked with more clients, a pattern emerged. They needed a better way to create, personalise, share and measure their own content. We began building the platform that anyone could use.
Chalkroom Developed
Chalkroom brings together everything we learned over more than a decade into a single platform. Create interactive content experiences, personalise them for every audience, understand how people engage with them, and keep everything governed in one place. The technology we spent years refining is now available to every team.
Chalkroom is a trading name of Lucid Forge Ltd, a company registered in England and Wales.