Product launches and dealer content for automotive teams.
Dealer Sell Sheets
Per-model sell sheets distributed to every dealer as live links — updated once at HQ and reflected simultaneously across the entire network. No version drift, no resending.
What you can build with Chalkroom.
Product Launch Content
Governed launch packs — CGI galleries, spec sheets, press materials and dealer playbooks — distributed from one source to every dealer simultaneously on launch day.
Customer Deal Rooms
A personalised, trackable link sent to each customer after the showroom visit — their chosen model, specification, finance options and next steps in one branded experience.
We understand your world.
Dealers running customer campaigns with last quarter's pricing and specification materials
No visibility into which dealers are actively using approved content and which are creating their own
New model launches taking weeks to reach the full dealer network via email chains
Off-brand showroom materials created by individual dealers to fill content gaps
Customer follow-up content sent as generic manufacturer PDFs with no personalisation
Inconsistent product messaging and campaign execution across the dealer network
Built for your workflow.
Simultaneous network distribution
One update at HQ propagates instantly to every dealer's content. Live links mean no dealer ever distributes outdated materials.
Dealer engagement tracking
See which dealers are actively using approved content and sharing it with customers — and which are creating their own off-brand alternatives.
Customer deal rooms
Personalised post-visit links for each customer — chosen model, spec, pricing and finance in one trackable experience that drives return visits.
Governed content library
One approved source of truth for every sell sheet, launch pack, CGI and specification document — accessible to every dealer, always current.
Brand consistency across the network
Dealers access approved, on-brand content rather than creating their own — protecting brand integrity across every customer touchpoint.
Campaign analytics
Aggregate engagement data across the dealer network — which models are generating the most customer interest and where in the buying journey prospects are dropping off.
Common questions.
Most OEM content distribution fails because of the same root problem: dealers download files and store their own copies. The moment pricing or specification changes, every cached file is wrong. The solution requires a different distribution model:
- Live links rather than file downloads — dealers share a link, not a file, so the OEM retains control
- Centralised update point — change content once at HQ and it propagates instantly to every dealer's link
- Usage tracking — visibility into which dealers are distributing approved content and which are creating their own
- Rollback capability — if a content error is discovered, it can be corrected across every existing link simultaneously
Chalkroom's live-link distribution model is designed specifically for this problem. Dealers share links, OEM governs the content, and updates are instant across the entire network.
The period between a showroom visit and a purchase decision is where most deals are lost or won. An effective follow-up should contain:
- The specific model and specification the customer expressed interest in — personalised, not generic
- Finance options relevant to their situation — monthly cost and deposit figures, not a link to a calculator
- High-quality imagery of their chosen specification — CGI or photography at resolution that shows the quality
- A clear next step — test drive booking, part-exchange valuation or reservation link
- Sales consultant contact details — direct number, not a generic dealership phone
Chalkroom customer deal rooms deliver all five in one branded, trackable link — and the sales consultant sees when the customer opens it, so follow-up timing is informed rather than arbitrary.
An automotive dealer sell sheet is the primary point-of-sale document for a model or variant — it needs to give a customer everything they need to understand the product and take a next step. An effective automotive sell sheet covers:
- Hero image — the model in a specification and setting that reflects its target buyer
- Key specification highlights — the details that most influence purchase decisions (engine, range, load capacity, seating)
- Headline pricing — OTR or monthly finance from, with key offer conditions stated clearly
- Key features and differentiators — three to five features that set this model apart from direct alternatives
- Variants and options overview — the range at a glance, with a pointer to the full configurator
- Call to action — test drive booking, dealer contact and a link to the interactive product experience
Chalkroom sell sheets for automotive teams update live from the OEM — when pricing or specification changes, every dealer's link reflects the update without a resend.
OEM-to-dealer content is the most frequently broken link in automotive marketing — dealers receive assets but have no reliable mechanism to keep them current. The six types of collateral dealers need from OEMs are:
- Model sell sheets — per-variant, always current, in a format dealers can share directly with customers
- Product launch packs — a complete set of assets for each new model arrival, reaching every dealer on day one
- Specification and pricing guides — live-updating, so dealers never quote outdated figures
- CGI and photography libraries — full-resolution assets in formats dealers can use across their own marketing
- Finance and offer sheets — current finance rates and retail offers, updated each period
- Sales training content — product knowledge, objection handling and competitive positioning per model line
Chalkroom's live-link distribution gives OEMs a single governed source for all six — reaching every dealer simultaneously, with usage tracking to see who is actively distributing approved content.